Lexus hatches $3,000 rebate plan

The Wall Street Journal, quoting dealer sources, report that Lexus revealed a plan at a dealer meeting this week for rebates up to $3,000 as well as subsidized financing on certain models. 3000$ Rebates Lexus

The $3,000 rebates may be enough to boost sales and stave off pretenders to the throne. That was the magic rebate number that helped American automakers maintain sales following the Sept. 11 terrorist attack shock.

Lexus is still ringing up strong sales of its RX sport-utility vehicle, but increasing numbers of consumers have come to see the look of some other Lexus models as uninspiring.

In Las Vegas, people briefed by Toyota said, dealers were told Lexus is planning a new advertising spots showing an RX 350 on top of a copy machine spitting out pictures of Mercedes and BMW models–implying competitors are trying to follow Lexus in the luxury SUV segment. Dealers were also shown a version of the 2013 Lexus GS sedan, which will be redesigned for that model year, these people said.

Toyota's leadership also is intent on appealing to younger buyers and is making a push in that direction. The average Lexus owner is 59 years old. Lexus' efforts to gain more younger buyers can be seen in the new CT 200h, a five-door compact hybrid that will go on sale early next year. Lexus also begins delivering its $375,000 carbon-fiber-wrapped LFA in January.

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